How to set up a Google Business Profile for a service-area business
Most trades go to the customer, so Google treats them as service-area businesses. How to set up your profile's address, service area, name, category and phone the right way.
PrerequisiteOne-time setup service
The foundation every Traction service is built on, built for you.
Prerequisite · C$150 one-time · Only if you don't already have a verified profile
Your review invitations send customers to your Google profile. Listings Management uses it as the master record for 55+ directories. The Review Showcase reads from it. Google Business Messaging lives on it. Without a verified profile, none of it can start.
Setting one up isn't a switch you flip. Google checks identity strictly, and profiles with the wrong categories or an address that breaks its rules get rejected or suspended. That's the work this service takes off your hands.
Traction services that need a verified profile: Reviews & Reputation, Listings Management, the Review Showcase and the Google Business Messaging add-on.
We collect and format your official documents, such as an Ontario Master Business Licence, a recent utility bill and photos of your storefront or branded vehicles, against Google's verification standards.
We create the profile, choose the right primary and secondary categories, set your service-area boundaries and configure your canonical name, address and phone.
If Google sends a postcard, we track it and enter the PIN. If it asks for a video, we coach you to film one continuous recording of your vehicle, tools and local street signage.
Once verified, we connect the profile through Google's secure sign-in, so reviews, the showcase and listings can begin.
A complete, compliant profile, created and configured by our onboarding team.
The right primary and secondary categories, which decide the searches you can appear in.
Proper boundaries for businesses that travel to their customers.
Categories and addresses set up to Google's rules, to reduce the risk of rejection or suspension.
Postcard PINs tracked and entered; video verification coached step by step.
Linked to MomentumOS the moment it's verified.
Google decides whether and when to verify a profile. We manage the process and the paperwork, but we can't guarantee Google's decision or timeline.
Only needed if you don't already have an active, verified Google Business Profile. If you do, connecting it is included in Traction at no setup cost. The C$150 fee is separate from the annual-plan discount.
Prerequisite service
C$150 one-time
Not needed if you already have
a verified profile
Plus applicable tax. Covers the build and verification work.
Yes. Traction needs an active, verified profile. We review what you have and complete verification as part of this service.
No. You connect it to MomentumOS during onboarding at no extra cost.
Typically an Ontario Master Business Licence, a recent utility bill, and photos of your physical storefront or branded service vehicles. We tell you exactly what Google is likely to ask for.
Google sets the timeline, and it varies, especially for video verification. We keep you updated and switch on your services as soon as it's done.
Most trades go to the customer, so Google treats them as service-area businesses. How to set up your profile's address, service area, name, category and phone the right way.
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