Websites
What a trades website needs, and what it doesn't
A checklist for a contractor or home-service website that turns visitors into calls and bookings, plus the features to skip and the upkeep nobody mentions.
Core componentIncluded in Velocity
Managed Website
A website that sells for you, without plugins, patches or hosting bills.
The managed website is the central pillar of Velocity. We replace your fragmented, slow or outdated web presence with a fast, mobile-optimized storefront built natively on MomentumOS. We design it, host it with SSL and keep it up to date, with Webchat-to-SMS, your Review Showcase, online booking and quote forms built in. You run the leads from the app; we run the website.
Included in Velocity (C$497/mo) · C$497 one-time build · Up to 7 pages · Hosting and SSL included
The problem it solves
Most local websites cost money, break, and still don't convert.
Typical small-business sites run on WordPress plugins, theme updates and security patches that someone has to keep up with, plus an outside hosting bill every year. Each plugin adds weight and another thing to break, and a slow page on a phone loses the visitor.
A Velocity site is built on MomentumOS's own page builder. No slow plugins, no theme updates and no external security patching, and the core Traction widgets run natively on the page, with no third-party code conflicts slowing it down.
Most importantly, it's built to turn visitors into booked jobs: your newest reviews, online booking and quote forms on every page that needs them.
These are US consumer figures. We are not aware of an equivalent published Canadian survey and do not present them as one. They describe consumer behaviour, not a forecast of your results.
Reviews97%
of consumers read reviews for local businesses. Your Velocity site shows your newest Google reviews automatically, through the Review Showcase.
BrightLocal Local Consumer Review Survey 2026, 1,002 US consumers, February 2026
Positive proof85%
of consumers say positive reviews make them more likely to use a business. And 47% won't use one with fewer than 20 reviews.
BrightLocal Local Consumer Review Survey 2026, 1,002 US consumers, February 2026
How it works
Done for you, in five phases.
Once your Traction trial is complete, all your website content is provided and the C$497 one-time setup fee is paid, the build runs in five phases. Our technical team does the work; you review and approve.
01
Asset collection
We audit your existing site, branding, logos and service menus, and collect access to your domain registrar.
02
Staging and build
We build the optimized site on our native builder, with Webchat-to-SMS, the Review Showcase, the Smart Calendar and Quote Forms built in.
03
Review and sync
You review the staged site. We sync your staff calendars and configure your automated SMS appointment reminders.
04
DNS migration and launch
We update your domain's A records and CNAMEs, provision the SSL certificate and push the site live.
05
AI-readiness
We add LocalBusiness JSON-LD schema to the site's header and an llms.txt AI reference file to its root directory.
What's included
A storefront that runs itself, and a team that runs it for you.
Native infrastructure
Built with MomentumOS's native page builder, which removes slow WordPress plugins, third-party theme updates and external security patching.
Hosting and SSL included
High-speed hosting and automatic SSL certificates are part of the C$497 monthly subscription. No separate hosting bill.
Traction widgets built in
Webchat-to-SMS and the Automated Review Showcase embed natively, with zero third-party code conflicts, for the fastest possible load times.
Booking and quote forms
The Smart Booking calendar and Dynamic Quote Forms are part of the build, on the pages where visitors decide.
Two content updates a month
New team photos, a price tweak on your menu or a seasonal promotion. Request it from the Site Request shortcut in the MomentumOS App menu and our support team makes the change.
No code, ever
You never touch a website builder or write code. Ongoing managed maintenance is included, so your storefront stays polished and up to date.
AI-readiness (GEO)
Search is changing. Your website has to be readable by AI.
Search is moving beyond Google's blue links. More and more people ask tools like ChatGPT, Perplexity and Google's AI Overviews to “find me the best local contractor near me.”
Most websites are full of heavy code, images and design elements that can confuse AI crawlers, so the business details that matter get skipped. Every Velocity site is built for Generative Engine Optimization (GEO) as well as for people:
- LocalBusiness schema. Robust JSON-LD schema markup in the site's header describes your business in the format search engines and AI tools expect.
- An llms.txt reference file. A stripped-down, code-free markdown file in your site's root directory, written for AI tools to read: your exact services, service areas, pricing and direct booking link.
When a local prospect asks an AI tool for a recommendation, it can read exactly what you do, where you do it and how to book you.
AI search45%
of consumers use ChatGPT and other generative AI tools for local business recommendations, up from 6% a year earlier.
BrightLocal Local Consumer Review Survey 2026, 1,002 US consumers, February 2026
These are US consumer figures. We are not aware of an equivalent published Canadian survey and do not present them as one. They describe consumer behaviour, not a forecast of your results.
Scope, content and revisions
A clear scope, so your site launches fast.
The C$497 done-for-you build works within set boundaries. That's what keeps launches quick and quality high.
Up to seven pages
Enough for a complete local business presence, while keeping load times fast. A standard build:
- Home
- About Us
- ServicesMenu and overview
- Portfolio / Testimonials
- Booking / Quote Form
- Privacy Policy
- Terms of Service
How the build works
- Standard design structures. Sites use MomentumOS's proven, high-converting layouts. You see them during onboarding, so expectations match our conversion-first approach.
- Content up front. All client-specific content, including custom copy, staff photos, brand logos and service pricing, is prepared during your Traction trial and provided in full before the build begins, to prevent launch delays.
- Two rounds of revisions. Two complete rounds covering design layout and content, before launch.
- Extra pages or revisions. Anything beyond seven pages or two rounds needs a separate technical consultation and a custom quote before work continues.
Hosting, domains and custom applications
We host it. Your domain stays yours.
- Registrar independence. Your domain name stays registered with your registrar, such as GoDaddy or Namecheap, under your ownership and control. No transfer is required.
- DNS configuration. To launch, your domain's A records and CNAMEs are pointed to MomentumOS servers.
- Access during onboarding. Our technical staff need temporary or delegated access to your domain management dashboard to configure those records, so the launch goes smoothly with no downtime.
- Standardized platform. Velocity is a streamlined, standardized platform: your site, booking, forms and leads are managed through the MomentumOS App, with the platform backend kept hidden and protected.
- Custom applications. A website that depends on complex third-party customizations, custom databases or specialized external applications that MomentumOS doesn't support natively can't be onboarded to the standard Velocity web service.
- Custom requirements. Those requirements can be escalated for a separate custom assessment. If the custom features can be built and maintained, you can proceed, with those specific features delivered and managed as a separate custom service.
Accessibility and privacy
Built for Canadian web standards.
Your Velocity site is your primary digital storefront, so the hosting and lead-capture systems are built with regional compliance in mind.
AODA and WCAG 2.0
For Ontario businesses with 50 or more employees, the Accessibility for Ontarians with Disabilities Act (AODA) requires public websites and applicable web content to meet WCAG 2.0 Level AA, subject to the applicable exceptions. Separately, Ontario businesses with 20 or more employees must file an accessibility compliance report by December 31, 2026. What WCAG 2.2 means for local businesses.
The MomentumOS site builder uses clean heading structures, mobile-responsive reflow and alt text, to support screen readers and keyboard navigation. If you need strict, certified AODA / WCAG auditing or a dedicated accessibility widget, we can deploy a specialized accessibility overlay as an additional compliance measure.
PIPEDA and CASL
- Meaningful consent. Quote forms and booking calendars include a mandatory privacy policy link and an explicit consent checkbox before any personal information is captured and sent to your inbox, as PIPEDA expects.
- Anti-spam compliance. Just as Traction's review texts follow Canada's Anti-Spam Legislation, Velocity's automated follow-up messages handle bilingual opt-outs: STOP and ARRET.
Included in Velocity
Built once. Maintained every month.
The website is part of the C$497 monthly Velocity package, with hosting, SSL and two content updates a month. A C$497 one-time setup fee covers the custom build, content staging, DNS pointing, calendar syncing and form building. It's available once you've completed your Traction trial; during the trial you can request mock website designs, a site audit and a free website consultation.
Velocity includes Managed Website · Smart Booking & Calendar · Dynamic Quote Forms · Web-Lead Nurture, on top of everything in Traction. See the Velocity overview.
Website setup
C$497 one-time
Hosting, SSL and maintenance
included in Velocity at C$497/mo
Plus applicable tax. Extra pages or revision rounds are quoted separately.
Good to know
Straight answers.
When can I get a Velocity website?
After your Traction trial. Velocity is for Traction clients who have completed the 30-day trial: the trial is when onboarding happens, Listings Management is set up and your website content is prepared. During it, you can request mock website designs, a site audit and a free website consultation.
Is it WordPress?
No. It's built on MomentumOS's native page builder, so there are no WordPress plugins, theme updates or security patches to manage.
Do I have to transfer my domain?
No. Your domain stays with your registrar and under your control. We need temporary or delegated access to point its DNS records (A records and CNAMEs) to our servers at launch.
How many pages do I get?
Up to seven: Home, About Us, Services, Portfolio or Testimonials, Booking or Quote Form, Privacy Policy and Terms of Service. More pages are quoted separately after a technical consultation.
How many revisions are included?
Two complete rounds of revisions, covering design layout and content, before launch. Further rounds are quoted separately.
How do I get changes made after launch?
Use the Site Request shortcut in the MomentumOS App. Up to two basic content updates a month are included, such as new photos, a price tweak or a seasonal promotion.
Can you move my current site as it is?
Not if it relies on custom databases, complex third-party customizations or external applications MomentumOS doesn't support natively. Tell us what your site does, and we'll tell you whether a custom option is possible.
What is llms.txt?
A plain-text reference file in your site's root directory, written for AI tools. It lists your services, service areas, pricing and booking link without the design and code around them.
Further reading
Learn more in our articles.
Websites
Website accessibility for local businesses: what WCAG 2.2 means and why it matters
What the WCAG 2.2 accessibility guidelines ask of a website, what Ontario's AODA requires and of whom, and a practical checklist and free tests for a small business site.
Local search
Does WCAG compliance help your Google ranking? Where accessibility and SEO overlap
Accessibility isn't a Google ranking signal in its own right, but much of the work behind WCAG also helps search engines understand your site. Here's where the two overlap, and what to fix first.